Posted in Facebook, Social Networking | Posted on 06-03-2012|
If you haven’t been living under a rock you’ve heard about all the changes Facebook made in recent weeks. Actually, I heard there were somewhere around 90 changes in the last 60 days alone. Now that’s a TON!
The biggest change obviously is the new Timeline for Pages.
Well, as a matter of fact the early release of the new Timeline for Pages was even a surprise for Facebook Guru Mari Smith. I am following Mari’s new course “Extreme Fanbase Growth” trying to immediately implement what I learn.
But sometimes life gets in the way and since I was a little late in (finally) implementing a “Welcome Tab” on my Facebook Page it bit me in the butt. Because, now it’s obsolete.
Imagine that! No more like-gating!
Darn it! Well, so much for procrastination!
I really don’t mind Facebook rolling out the “Timeline for Pages” early though. Honestly, I was looking forward to it because now that I have gotten used to it I really like that interface on the Personal Profile Pages. I just didn’t expect it so soon.
(And it really messed up my blog posting schedule as well, because now I’m scrambling to get my ducks in order before March 30th when the new Timeline for Pages becomes mandatory.)
Don’t you just love it? Every time you think you’re up-to-date on Facebook and you have a little breathing room they smack you with another update you have to take care of.
But anyway, there’s nothing you or I can do about it short of leaving Facebook altogether. And with 845.000.000 users, half of which log in on a daily basis, I’m not ready to discard Facebook as a marketing tool. Are you?
I have been on several lengthy webinars since last week with one more to go tomorrow by one of my favorite Facebook Ninjas, Amy Porterfield. Gosh, I’m so glad I bought her course “FBinfluence” because I get lifetime updates.
Here are some very important points I learned about the new Timeline for Pages …
_ Absolutely NO Calls to Action in your Timeline Cover Image. You can get in big trouble and lose your account. So, no phone numbers, email addresses, URLs, ect. (As a matter of fact, I will have to edit my timeline cover images for my Personal Profile page now because I do have my web address in there.) Oh, and no arrows either!
_ No more like-gating on the new Timeline for Pages. (I already mention that above.) Visitors land on your timeline by default now. Some people are not happy about this because they are losing a great opportunity for opt-ins. However there are ways around this because custom tabs are still available and you now can even create a custom image for your tabs which helps with drawing attention to them.
_ More Space to Show Off Your Pictures. Instead of only having 520 pixels available in the past you now have 810 pixels available to really make a statement. Facebook wants us to design our Pages as if it was our primary hub. It also wants to make Pages more social proof oriented.
It’s all about pictures. Pictures tell stories and now you have more space to tell your stories or show your videos. And of course pictures and videos are GREAT for EdgeRank because they get more likes, comments and shares.
There is so much more that I could share from what I have learned during these mammoth sessions but this post is getting quite long already.
Update: I have recently purchased Rosh Khan’s FanPage Simplified which is “The Most Complete Step-by-Step Professional Training System for the New Facebook Fan Page Timeline Layout.” And…it comes with some amazingly cool FREE Fan Page Cover Images. So you don’t have to design one from scratch.
But if that is not enough, here a couple of websites where you can get more of the scoop…
28 Things You Need To Know About The New Facebook Pages
I hope this post about the new Timeline for Facebook Pages was helpful to you.
You know I always love your feedback, so please leave your comments below.
To Your Massive Success!
The Enlightened Networker