Posted in Pinterest, Social Networking | Posted on 17-04-2012|
I attended a power-packed webinar about using Pinterest for marketing last week. Actually, I couldn’t write fast enough and quite frankly I don’t remember the last time I took so many notes. But I wanted to make sure I copied everything down so I could share it with you all.
So, pull up a chair, get comfy, get your favorite beverage and read what I’m about to share with you….
When you think about it, the web is going more and more to VISUAL and although Pinterest is still dwarfed by Facebook, with its record-breaking growth to 10 million there is no telling where it will go. So yeah, I could see where Facebook would feel threatened.
Here are some stats you may find very interesting…
- 80% of Pinterest users have it connected to Facebook.
- The average Pinterest user spends 89 minutes per month on the site, compared to 21 minutes for the average Twitter user.
Pinterest can definitely help you increase traffic back to your website, improve your social growth, increase sales as well as help with your search engine ranking.
The Psychology of Pinterest
You might think…I can share my images on Facebook why do I need Pinterest?
That’s very true! But both these social networks are very different. On Facebook it is more about who you are, who you know and where you are. Whereas on Pinterest it is more about, who you want to be, who you want to know and where you want to be. Kind of like a Vision Board. It’s more about “dreaming” than about “reality.”
Right now Pinterest is dominated by women which is not surprising. Women are decision-makers and influencers. They know what their family’s needs are. Just go to any woman’s pin board and you’ll find pins on clothes, furniture, gardening stuff, recipes, toys for the kids, you name it. But the gents are catching on to the power of Pinterest.
Pinterest is less about creating your own stuff and more about sharing and that’s the reason that 80% or more of the pins are re-pinned. (Re-pinning is really what drives the action on Pinterest.) Compare that to only 5% of tweets being re-tweeted and you can clearly see the power of Pinterest. It’s really VIRAL!
Respecting People’s Intellectual Rights and Protecting Your Own
To stay engaged you’ve got to do a lot of re-pinning, but please respect people’s intellectual rights and give proper credit. At the same token, when you share your own images make sure you add a watermark or other identification to let people know this is YOUR image and you’re not giving up your intellectual rights.
I hadn’t even thought of doing this in the past, but then I got smart. (It takes some people a little longer.) For one I thought, if I spend time creating my own images of course I wouldn’t like for someone to come along and claim them as their own. The other reason I started to put a watermark or URL on my images is to lead people back to my website. I also just created a new Fan Page just for inspirational quotes. So come by and “Like” it and feel free to comment and share the images.
How Can I Use Pinterest for Marketing?
I wrote a blog post on this subject already so please go to “How Pinterest Can Help You Get More Blog Traffic.”
Use striking images on your site or blog. If you are not using images on your blog yet I would highly recommend you start now, so people can pin them. Use images that make an impact or statement, are colorful and eye-catching. People only have a split second to catch your image as they are scrolling down viewing other people’s pins.
Use a PinIt button. Use a PinIt button in your browser to easily pin images to your boards. Also make sure you prominently display a PinIt button on your blog or site so people can pin your content. (You can get both the PinIt bookmarklet and the PinIt button for your blog or site right there at Pinterest.com)
Now if you don’t want to share your images at all, you can get a code from the Pinterest website to put on your site or blog that prohibits people to pin your images. Especially if you are a content creator you want to protect yourself.
Since this post is getting quite long already I will cut it into two parts. So stay tuned for Part Two in which I will share….How to Strategize Pinterest for Maximum Success! (Look for it on Friday.)
ATTENTION: Pinterest is still in Beta so you will have to request an invite to join the fun. You can ask your friends on Facebook who have a Pinterest account to send you an invitation. (If we’re friends then let me know.)
You know how much I love your feedback so please make some noise in the comments below. Thanks!
To Your Maximum Success!
The Enlightened Networker