Give more in value than you take in payment.

Sponsoring new people in to your network marketing opportunity is a process that takes time. Very seldom do you meet someone who joins your team the same day you introduce him or her to your business. For example, I am a person who researches a business opportunity I am interested in for several months before I join.

Given the fact, that it may take several months before your prospect joins your team, and with the competition as tough as it is in the network marketing industry, you need to stand out from the crowd.

Be different…

I may sound like a broken record, but I say it again…

People will do business with and refer business to those people they know, like and trust.

One way of gaining people’s trust is by giving them value and by making them feel like they are the most important person in the world to you.

“Your true worth is determined by how much more you give in value than you take in payment.”
(The Law of Value, page 29, The Go-Giver.)

When I was looking into becoming a rep for my company, I was approached by several people I knew. A couple of them I have known for years. I like and trust all of them.

But they made several mistakes in trying to recruit me.

1) They used the “Hit and Run” approach, which means, they hit me up with the opportunity and then ran and waited for my reaction.

2) They didn’t follow up with me. None of them did.

I still wanted to get involved with that company, because I could see the benefits of the product and I knew I would have a lot of fun with it. But now I had a problem. Whom would I choose as my sponsor? I wanted to make sure I joined someone who cared about me. Someone who was plugged in to the company training and was committed to their business. Someone who would be there to train me and show me the ropes.

Luckily, another person entered the playing field, a complete stranger.

He introduced me to the company and product the same way those other people did, by sending me a greeting card that included a DVD about the opportunity.

But, … here’s the BIG difference … He kept in touch and followed up with me.

He sent me another card and then called to introduce himself.

He kept following up with me. He even sent me brownies for my birthday. A month later he sent me a magazine about the company … which by the way, I read cover to cover the day I received it.

Then again a month later he sent me a book about network marketing.

He didn’t have to do all this. I had already told him that I was going to join him.

And besides … He already had me at the brownies =) I could tell then that he really genuinely cared about ME as a person. (And yes, I felt a bit guilty too.)

Here is my point , …. give more in value than you take in payment.

Make your prospect feel special. Remember when you were dating your husband or your wife? You brought flowers. You went out to dinner. You watched a movie together.

Well, prospecting is a lot like dating.

Do me a favor … if you like this post, please share it on Twitter and with your friends on Facebook. Thank you!

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