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Thinking Outside the Box In Your Marketing? | Creative Marketing Ideas for the Holidays and Beyond

| Posted in Creative Marketing |

24

Marketing Outside the Box

Marketing Outside the Box

Being creative and thinking outside the box in your marketing might make your offer more appealing.

Just think, a nicely wrapped gift makes much more of a statement than if you hand the gift over unwrapped.

Maybe you have a tough time getting some of your prospects to make a commitment and join you in your business.

I learned about these innovative marketing ideas below which may just create that little push they need to get them off the fence.

Since Halloween is just around the corner lets start off with that…

Trick or Treat…

If you’re really into candy … make a Halloween Mix

2 cups of candy corn
1 cup of nuts
some M&Ms
some salted peanuts
& some Apple Jacks cereal

Each of these stand for something. Mix them all up and put them in a fun cellophane bag (or some other fun container.) Tie your business card to it and a note that reads:

“Are you mixed up thinking about how you pay for Christmas gifts this year? Consider a mix that’s the answer. If you like to have fun and you are a little nutty consider joining XYZ. You decide how many zeros you want on your paycheck. If you’re curious about mixing it up and making a little more money, let’s get together so I can tell you about our treats.”

Christmas Idea…

Purchase some candy canes and put this note on them…

“Are you a bit wobbly about your financial future? Lean on me to support you in your new business.” (And attach your business card)

Valentine’s Day…

Buy some conversation hearts. Put some in a little plastic bag (you can buy some really tiny ones not much larger than a business card.) Stable to a saying and just hand it out.

“I’d like to have a heart to heart conversation with you about what XYZ business can do.” (Don’t forget to attach your business card too).

 

During Spring and Summertime…

Pick up different seeds…(at your local nursery)

“Seeds are the beginning of a bountiful business. Plant the seeds and watch your XYZ business grow. Do you feel SQUAHSED in your current job? Does your boss SNAP like a dragon? Then let us talk for a minute because I BEAN where you are and I know you MUSTARD things around. I know it’s a bit KORNY but PEAS listen up and don’t TURNIP your nose to what I can share with you. After all you might find yourself lucky and GREEN.”My husband (or wife) is a real gem but I didn’t MARYGOLD. With my own business I’m able to CARROT about those who matter most. I flower my family with time and attention. Not only am I growing a happy family but a profitable business.”

Send them a shoe or a sandal and say

“I’ve been in your shoes. I know you have reservations but I’m here to teach you and walk beside you to build your business.”

Send them a swim ring and say…

“Feeling deflated about your finances? I have a life-saving idea that will inflate your monthly income.”

S’mores…..

“Do you need s’more of ….. (fill in the blank)?

Here’s a cute one for moms…

Diaper Idea….

Take a diaper put some Milk Duds in it and attach this saying….

“Is your financial outlook crappy? Then take a load off and learn how XYZ business can wipe away your financial worries.”

I think this will get your creative juices flowing and start thinking outside the box. If you can think of any other creative marketing ideas feel free to share them with us in the comment box below.

To Your Success…

Ilka Flood
The Enlightened Networker

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Comments (24)

Hi Ilka,

Super creative ideas here, thanks for sharing ;)

I like them all but the the Spring and Summertime marketing idea is extremely clever. Following only a few of your tips can make a strong impression on an impressionable prospect. Each gift shows thoughtfulness and that little bit extra which allows you to stand out from the crowd.

Well done Ilka!

Ryan
Ryan Biddulph invites you to read..How I Produce Up to 45 Pieces of Captivating Content Each DayMy Profile

[Reply]

Ilka Flood
Twitter:
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Hi Ryan,

It’s the clever marketer that get the worm, haha. Making a memorable impression on your prospects is what makes you stand out from the crowd. Even if they still don’t join you right away, they will remember you when their circumstances change.

Talk to you later,

Ilka

[Reply]

[...] This post was mentioned on Twitter by Ryan Biddulph, Sherman Smith. Sherman Smith said: Thinking Outside the Box In Your Marketing? | Creative Marketing Ideas for the Holidays and Beyond: Being creative… http://bit.ly/bAGeqQ [...]

Hey Ilka,

This is clever marketing. That Halloween mix sure does sound tasty. :)

Chat with you later…
Josh
Josh Garcia invites you to read..7 Blogging Tips on How To Avoid Writer’s BlockMy Profile

[Reply]

Ilka Flood
Twitter:
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Hi Josh,

Yes, it sure does sound tasty, doesn’t? That one and the Diaper Idea are my favorites.

Have a great evening!

Ilka

[Reply]

Hi Ilka,

I loved your creative ideas in this post. There is so much we can do when it comes to being a creative marketer as you have just demonstrated. Thank you. :)

~Marcus
Marcus Baker invites you to read..4 Ways To Dress Your MLM Blog Posts UpMy Profile

[Reply]

Ilka Flood
Twitter:
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Hi Marcus,

You’ve just gotta have a little fun sometimes :)

Wish I could take credit for them but these ideas came from a marketing director of a company I used to be part of several years ago.

Have a great day!

Ilka

[Reply]

I LOVE these ideas Ilka and I’ve passed them on to a couple of friends who will really benefit from them.

Awesome ideas!

Heather
Heather C Stephens invites you to read..Overcoming the Impostor Syndrome With a Little Help from My FriendsMy Profile

[Reply]

Ilka Flood
Twitter:
Reply:

Hi Heather,

Glad you liked these ideas and thanks for passing them on.

Have a wonderful rest of the week!

Ilka

[Reply]

I love those ideas, Ilka! They are really fun and exceptionally creative and are sure to stand out above the rest!

Stacy
Stacy invites you to read..The Expectation of “Perfection”My Profile

[Reply]

Ilka Flood
Twitter:
Reply:

Hi Stacy,

Thanks! Sometimes we just have to put some fun into our business … and prospecting in particular :)

Have a great week!

Ilka

[Reply]

I agree with Josh — clever marketing indeed! These are all great ideas Ilka! I think only someone like you could think up ideas like these. haha Would love to share this with some of my mommy friends. :)
Elmar Sandyck invites you to read..Effective Goal Setting With Pen And PaperMy Profile

[Reply]

Ilka Flood
Twitter:
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Hi Elmar,

I thought them to be pretty clever also. Unfortunately I can’t take credit for them as I learned them during a training on marketing. I can see where some of these would be very popular with moms :)

Have a great weekend!

Ilka

[Reply]

[...] Thinking Outside the Box in Your Marketing – These are some really fun and really creative ideas for your marketing efforts over the holidays! [...]

Hi Ilka,

cool ideas that prove your creativity and that can make a difference.

Thanks for sharing.

Take care

Oliver
Oliver Tausend invites you to read..Lessons From “Think And Grow Rich” – Chapter 2 “Desire”My Profile

[Reply]

Ilka Flood
Twitter:
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Hi Oliver,

I wish these ideas grew in my head but they didn’t. I just shared them ;)

Have a nice weekend!

Ilka

[Reply]

Very creative and fun ideas : ) 2 thumbs up for thinking outside of the box : )
Life with Kaishon invites you to read..You have got to be kidding meMy Profile

[Reply]

Ilka Flood
Twitter:
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Thank you for stopping by and leaving your feedback!
It’s great to meet you :)

Ilka

[Reply]

great insight. Marketing is like an Art. Being Creative is one of the most important factor of every marketing success.

[Reply]

Really great ideas here that can transfer across many industries. Love the valentines one. I run a small architectural practice and it a lot of work comes through referrals from building contractors. This will be a great way of getting my name out there this Valentines among all the local builders whom I am sure will see the lighter side of it. (Often they can be wary of architectural practices thinking they are perhaps aloof and not really approachable – your valentines idea should sort that issue)
PD Architecture invites you to read..Home Extension – Bingham- NottinghamMy Profile

[Reply]

Ilka, this is awesome. You always provide a ton of value and I greatly appreciate it. You rock!

-Etieno

[Reply]

Ilka Flood
Twitter:
Reply:

Hey Etieno,

This one obviously slipped through the cracks. Sorry!

Thanks for your kind words!

Ilka

[Reply]

Can you help
i have to market insurance agents and local businesses for emergency services
(fire Water &mold )
i have completely ran out of ideas
please help

[Reply]

Ilka Flood
Twitter:
Reply:

Hi Steve,

Yes, I have a couple of ideas…

Use Lifesavers (candy) in your marketing. Of course I don’t know anything about your business but for example you could write something copy like…

“Let XYZ company be your lifesafer ….”

Or send little toy firetrucks ….”XYZ company to the rescue…”

Hope this got your creative juices started.

Ilka

[Reply]

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