Posted in Creative Marketing | Posted on 05-10-2010|
Being creative and thinking outside the box in your marketing might make your offer more appealing.
Just think, a nicely wrapped gift makes much more of a statement than if you hand the gift over unwrapped.
Maybe you have a tough time getting some of your prospects to make a commitment and join you in your business.
I learned about these innovative marketing ideas below which may just create that little push they need to get them off the fence.
Since Halloween is just around the corner lets start off with that…
Trick or Treat…
If you’re really into candy … make a Halloween Mix
2 cups of candy corn
1 cup of nuts
some salted peanuts
& some Apple Jacks cereal
Each of these stand for something. Mix them all up and put them in a fun cellophane bag (or some other fun container.) Tie your business card to it and a note that reads:
“Are you mixed up thinking about how you pay for Christmas gifts this year? Consider a mix that’s the answer. If you like to have fun and you are a little nutty consider joining XYZ. You decide how many zeros you want on your paycheck. If you’re curious about mixing it up and making a little more money, let’s get together so I can tell you about our treats.”
Purchase some candy canes and put this note on them…
“Are you a bit wobbly about your financial future? Lean on me to support you in your new business.” (And attach your business card)
Buy some conversation hearts. Put some in a little plastic bag (you can buy some really tiny ones not much larger than a business card.) Stable to a saying and just hand it out.
“I’d like to have a heart to heart conversation with you about what XYZ business can do.” (Don’t forget to attach your business card too).
During Spring and Summertime…
Pick up different seeds…(at your local nursery)
“Seeds are the beginning of a bountiful business. Plant the seeds and watch your XYZ business grow. Do you feel SQUAHSED in your current job? Does your boss SNAP like a dragon? Then let us talk for a minute because I BEAN where you are and I know you MUSTARD things around. I know it’s a bit KORNY but PEAS listen up and don’t TURNIP your nose to what I can share with you. After all you might find yourself lucky and GREEN.”My husband (or wife) is a real gem but I didn’t MARYGOLD. With my own business I’m able to CARROT about those who matter most. I flower my family with time and attention. Not only am I growing a happy family but a profitable business.”
Send them a shoe or a sandal and say…
“I’ve been in your shoes. I know you have reservations but I’m here to teach you and walk beside you to build your business.”
Send them a swim ring and say…
“Feeling deflated about your finances? I have a life-saving idea that will inflate your monthly income.”
“Do you need s’more of ….. (fill in the blank)?
Here’s a cute one for moms…
Take a diaper put some Milk Duds in it and attach this saying….
“Is your financial outlook crappy? Then take a load off and learn how XYZ business can wipe away your financial worries.”
I think this will get your creative juices flowing and start thinking outside the box. If you can think of any other creative marketing ideas feel free to share them with us in the comment box below.
To Your Success…
The Enlightened Networker