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Sneaky Little Email Trick to Get People to Click Through on Your Links

| Posted in Creative Marketing |

30

Email TricksToday I would like to share a sneaky little email trick with you that I learned from Carl White, one of my husband’s mortgage coaches. This little trick gets people to click through on the links in your emails, which is what we all want. Right?

So let’s say you are sending out an email to your list in which you would like to introduce your subscribers to the new product line your company just released. And let’s say you want to send them to one of your company’s videos.

The easiest way to do this would be to add a hyperlink in the body of your email and hope that people will click on it and go through to the video. Right?

Well yes, that might work. But often subscribers don’t click on our links because they don’t like to be taken to another website. They think something like, “Oh, I don’t have time for this right now. I’ll just come back to it later.” And we all know how that goes. They’ll click away never to return again.

So how about a little teaser?

You know how the saying goes about how curiosity killed the cat?  Not only cats, but people as well are curious by nature. Some more than others, but if we are tempted enough most of the time our curiosity gets the better of us. Wouldn’t you agree?

So, here’s a sneaky little email trick
to make your subscribers want to
take a look at your video and click through.

 

How about taking a screenshot of the video and add a little play button to the image to make it look like your video is actually embedded in your email. Then insert the image into your email and hyperlink it to your video, so when people click on the image they are directly taken to your video? (I use Aweber as my autoresponder, but you can use this little trick in any email client.)

Email Trick for higher Click Through

In the example above I used SnagIt to take the screenshot and then using the arrow tool added a “Play Button” to the image.

You think someone would click on that?

I would, and I bet you a soda pop so would most people. There’s just something about that little “Play” button that makes us want to click on it. We just can’t help it. Especially if the image of the video itself is enticing.

Now, some people have their email client set so it doesn’t show images. So to make sure that these people still get a chance to click through to your video, include the hyperlink underneath your picture or somewhere in your text as well.

Go ahead try out this “sneaky little email trick” in your next campaign and check your stats to see if your click through rate doesn’t go up. I betcha it does.

To Your Massive Success!


The Enlightened Network

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Comments (30)

Hello Ilka,

I can tell you first hand this little trick works.
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[Reply]

Ilka Floood
Twitter:
Reply:

Hi Anthony,

Thanks for the thumbs up! Yeah, I know it works. I tried it out before too and my husband uses this little trick all the time.

He had me create the “Play Button” in PhotoShop, but it’s much easier to do right there in Snagit, haha.

Again, thanks for your feedback!

Have a great weekend!

Ilka

[Reply]

Hi Ilka,

That’s a great idea! I’m not making videos yet but I’m going to keep that in mind!

Stacy
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[Reply]

Ilka Flood
Twitter:
Reply:

Hi Stacy,

First, thank you very much for clicking the +1 button! I sincerely appreciate that.

Stacy you can do that with ANY video, even your company’s videos if they have any.

Have a great weekend!

Ilka

[Reply]

Stacy
Twitter:
Reply:

Hi Ilka,

That’s a great idea too! I hadn’t thought of that!

Thanks!
Stacy
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[Reply]

Ilka Flood
Twitter:
Reply:

My pleasure, Stacy. Glad I could help :)

Have a great week!

I definitely love this little trick, Ilka – I’ve used it before and it does work great!
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[Reply]

Ilka Flood
Twitter:
Reply:

Hi Ana,

Thank you so much for your feedback! It is greatly appreciated!

Be blessed,

Ilka

[Reply]

What a sneaky little idea Ilka. Fancy learning that from a mortgage coach! LOL

That indeed is a great idea for sure! What kind of pop can I put on ice for you… for when you come to visit me in beautiful British Columbia?

Jayne
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[Reply]

Ilka Flood
Twitter:
Reply:

Hi Jayne,

Sometimes you just have to be a bit sneaky to get your point across, right?

By the way, I don’t even drink soda pop anymore, but just in case water with a splash of lemon would be just fine, thanks! :)

Enjoy your weekend up there in beautiful B.C! (I’ve never been there, but I’ve seen gorgeous pictures.)

Ilka

[Reply]

Wonderful indeed Ilka!

Though I have yet to try out my email list, but what you mentioned sure does make sense!

I do get a lot of such mails and rarely do I click on the links, though whenever there is a play button or arrow- it does make me curious enough to click upon it and i am taken to a new page. Then of course it depends if I stay there or not, but this trick surely does work!

Thanks for sharing something that I would always keep in mind whenever I do start my email lists :)

Have a great weekend :)
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[Reply]

Ilka Flood
Twitter:
Reply:

Thanks, Harleena!

So that little trick works with you, huh? Yep, curiosity gets the best of us ;-)

You have a great weekend too!

Ilka

[Reply]

Hey Ilka,
That’s a great idea. I’m always tempted to click on a video, especially if the image on the background grabs my attention.
I think it can be done even with paint by editing the image and adding a little play button which can be found with a google search.
Anyway, your tip is creative and certainly I will test it.

Thank you for sharing :)
Have a blessed week-end,
Radu
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[Reply]

Ilka Flood
Twitter:
Reply:

Me too, Radu, me too! I click on anything that triggers my curiosity. Sometimes that’s a good thing and sometimes not so much, haha. :)

Yes, absolutely, you can add that play button to your image any way you like.

You have a blessed weekend too! Does it get cold where you are?

Ilka

[Reply]

Hi Ilka,

This trick works like a charm. People like clicking around.

Thanks for sharing.

Best,
Mavis
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[Reply]

Ilka Flood
Twitter:
Reply:

Hi Mavis,

Absolutely! Give people an opportunity to click on something (shiny, attractive, enticing) and they surely will. That’s the beauty of it.

Enjoy a great weekend….and REST!

Ilka

[Reply]

Ilka: Happy New Year to you; glad to have you back sharing great tips with your followers!

Love this; I always find out about a tool I’m not familiar with through you like Snagit; can’t wait to try this little trick!!

BTW, honored to be your top commentator for December; I SO appreciate you and the content you share!!

Diane
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[Reply]

Ilka Flood
Twitter:
Reply:

Hi Diane,

Thank you! Glad to be back :)

I love SnagIt and have used it for a very long time. But, you can do the same thing with any other screen capture tool as well.

Yes, and congrats again for being December’s #1 commenter! That’s awesome!

All the best,

Ilka

[Reply]

Thanks, Ilka. Trying to rest…

Have a great one!

Mavis
Mavis Nong invites you to read..I’m Giving Away Free Blog Engage Accounts – Enter the Contest to Win Yours!My Profile

[Reply]

Ilka Flood
Twitter:
Reply:

Great, you work hard, so you need it. And those precious little girls of yours will appreciate it :)

[Reply]

Good one Ilka, i always wanted more people to click on my links
i like your blog :)

[Reply]

Ilka Flood
Twitter:
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Hi Farouk,

Well, there you have it. Now you can really entice them to click on your links.

Thanks for coming by! It’s really great to meet you!

Ilka

[Reply]

Hi Ilka,

Great trick! After reading your post I remember a video in youtube the have 1million+ click because of it’s preview people think that the content is _____ (You know what I mean). Well I will try this trick and hope that it will work for me too :) thanks for sharing.
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[Reply]

Ilka Flood
Twitter:
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Hi Carol,

Thanks! Try it and let us know your feedback!

Be blessed,

Ilka

[Reply]

It’s nice that this trick it’s still working. Usually these kind of tricks are “exposed” quickly.
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[Reply]

Ilka Flood
Twitter:
Reply:

Hi Radu,

Yes, it works very well actually.

Thanks for stopping by! It’s nice to meet you.

Ilka

[Reply]

Well what about that, I haven’t done that before but I get a really high CTR on my emails. I’ll have to try this one for my next video. You just gave me a great idea for one too Ilka so thank you for that.

I can’t believe you learned this from the mortgage broker. Now that’s just too cool!
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[Reply]

Ilka Flood
Twitter:
Reply:

Glad I could enlighten you, Ms Adrienne :) And, you are getting a high CTR because your links click through to your fantastic blog posts.

Apropos, I was over at your blog a couple of times leaving comments but got an error message that my java wasn’t enabled. Well, it actually is, so I don’t know why my comments didn’t go through. You must have some kind of plugin enabled that blogs me from commenting, haha :)

Cheers and have a great week!

Ilka

[Reply]

Adrienne
Twitter:
Reply:

Well yeah, that too! :-)

Oh no, you are getting a java script error when trying to leave me a comment? I’m so glad you told me that. The newest plug-in I have is the blackout of my blog today so that can’t be it. I get that error on a lot of other blogs I visit and it’s so annoying. I do have it enabled too so now I guess I’ll have to go in search to find out what the heck is up. Thank you so much for telling me, I would not have known otherwise.

Hope you’re having a great day!
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[Reply]

Ilka Flood
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Adrienne, sometimes does things work themselves out on their own. So I’ll keep my fingers crossed :)

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