Posted in Creative Marketing | Posted on 13-01-2012|
Today I would like to share a sneaky little email trick with you that I learned from Carl White, one of my husband’s mortgage coaches. This little trick gets people to click through on the links in your emails, which is what we all want. Right?
So let’s say you are sending out an email to your list in which you would like to introduce your subscribers to the new product line your company just released. And let’s say you want to send them to one of your company’s videos.
The easiest way to do this would be to add a hyperlink in the body of your email and hope that people will click on it and go through to the video. Right?
Well yes, that might work. But often subscribers don’t click on our links because they don’t like to be taken to another website. They think something like, “Oh, I don’t have time for this right now. I’ll just come back to it later.” And we all know how that goes. They’ll click away never to return again.
So how about a little teaser?
You know how the saying goes about how curiosity killed the cat? Not only cats, but people as well are curious by nature. Some more than others, but if we are tempted enough most of the time our curiosity gets the better of us. Wouldn’t you agree?
So, here’s a sneaky little email trick
to make your subscribers want to
take a look at your video and click through.
How about taking a screenshot of the video and add a little play button to the image to make it look like your video is actually embedded in your email. Then insert the image into your email and hyperlink it to your video, so when people click on the image they are directly taken to your video? (I use Aweber as my autoresponder, but you can use this little trick in any email client.)
In the example above I used SnagIt to take the screenshot and then using the arrow tool added a “Play Button” to the image.
You think someone would click on that?
I would, and I bet you a soda pop so would most people. There’s just something about that little “Play” button that makes us want to click on it. We just can’t help it. Especially if the image of the video itself is enticing.
Now, some people have their email client set so it doesn’t show images. So to make sure that these people still get a chance to click through to your video, include the hyperlink underneath your picture or somewhere in your text as well.
Go ahead try out this “sneaky little email trick” in your next campaign and check your stats to see if your click through rate doesn’t go up. I betcha it does.
To Your Massive Success!
The Enlightened Network