FACT: “…companies that maintained or increased their marketing throughout the 1981-82 recession saw average sales growth of 275% over the next five years! Those companies who cut their marketing saw paltry sales growth of 19% over the next five years.” _ McGraw-Hill Research

Example: During the Great Depression cereal-maker Post cut it’s advertising budget while Kellogg’s did not. Guess whose cornflakes more people eat today? Cutting corners in the wrong places can be deadly for your business.

See  my original article on this subject here.