I was going about my day on the internet the other day when suddenly I lost the connection. There was no warning. Boom, gone! So of course, since that had not happened for the first time, I immediately went through all the steps and procedures to get it back again. Nothing!

The next step was to call our internet provider. My husband usually does that, because he’s the techie in the family. After the usual recorded instructions we finally got a live voice. But as it turns out even the nice customer service lady couldn’t help us out. Just shooting back the signal did not work this time. Somebody had to come out and check things out on location. The earliest appointment we could get was the next morning.

Refer Business to Competition

Reading that headline you might think, “Gosh, has she gone nuts? Why would I want to refer business to my competition? Why would I deliberately want to lose a sale?”

But, I’m telling you, referring business to your companies competition, might actually be a good thing.  And like any “act of giving” it might come back to you manifold.

In my nutritional business I sometimes ran into customers who had an issue with the price of the flagship product of our company. They thought it was too high and told me that they could get the “same” thing for half the price at COSCO.