Always Put Out Quality Content!

If you are a business blogger you may find some value in the little story I would like to share with you today.

It’s a little story or anecdote about Henry Kissinger. If you don’t know whom I’m talking about, Dr. Henry Alfred Kissinger, a German-born American served as United States National Security Adviser under President Richard Nixon in the 1970s.

Well, let me start with the story and then I tell you how this relates to your network marketing business. Or any business for that matter.

The Kissinger Report

Henry Kissinger asked one of his aides to write a report. After he finished it, the aide presented the report to him for approval but Kissinger told him, “you can do better,” and handed it right back to him.

So the aide went off and rewrote the report and then again handed it to Kissinger for approval.

Once again Kissinger told him, “you can do better.”

And once again the aid worked on the report to improve it.

When he handed Kissinger the report for approval the 3rd time, Kissinger said, …”thank you, now I will read it.”

Listening to that story – by the way, my husband told it to me – I realized two things.

1) Dr. Kissinger was German-born as I am as well. We Germans are very meticulous. Everything has to be just so.

2) He knew that the first, or even the second draft his aide handed him had room for improvement.

So how does this relate to you as network marketer or as a business blogger in particular.

You always want to put out your very best work. If you blog for business, whatever content you put out directly reflects back to you. So you want to make sure you give out valuable content and you want to be consistent at it as well.

Before you push the “Publish” button,  read over your content one last time and make sure, that your content is well written and free of any spelling errors. Well, at least not too many.

Like Mark Twain says: “I don’t give a damn for a man that can only spell a word one way.”

To your success,

Ilka Flood

P.S. You don’t have to share this story with your friends on Twitter or Facebook. But if you do, I sure will appreciate it. Thank you very much!