Start a Business Blog

First off, if you haven’t yet, start a business blog asap.

Especially if you have a MLM or network marketing business it is essential to have a nerve center or some sort of a ‘home base’ online. The reason behind this is, that you want to brand yourself instead of promoting your opportunity.

When I first started blogging I made all three of the mistakes below (and then some) and they cost me a lot of money.

Well, I didn’t know that when I first started, but by hanging around the right people I found out what I did wrong and corrected my mistakes very quickly.

So here they are … the 3 Costly Mistakes To Avoid If You Are Blogging for Business

1) Wrong Blogging Platform

When I started blogging two years ago I set up my blog on Blogger.com. But as I found out, if you want to blog for business then Blogger isn’t where you want to be. You want your blog to convey a professional image and the best blogging platform to accomplish this is to set up a WordPress blog.

2) Not Having Your Own Domain

I said earlier that you want to brand yourself. The best way to do that is to get your own domain name. (You can get your own domain name for very little cost at GoDaddy.com) If you don’t want to use your own name, then pick something that best reflects your business. For example, I picked “Enlightened Networker” because that best reflects me and what I do.

By the way, the best hosting service (in my opinion) is HostGator. I have a “Baby” account there which lets me host unlimited websites for under $10/a month. (You can set up your WordPress blog with just a few clicks in your HostGator back office once you get your account.)

3) The Missing Opt-in Form

This is a BIG one. Remember, you are blogging for business. So you need a way to build a list and build a relationship with that list. As we all know, people only buy from those they know, like and trust. And they don’t buy the first time they see our product either. It will take some time.

Once you have decided which autoresponder service you want to use, (I am very happy with Aweber) create an opt-in form and place it at a strategic place on your blog. The best place would be above the fold (top right or top left) so your visitors can see it and don’t have to scroll down for it.

(And yes, those links above are my affiliate links. So if you click on them and decide to use the service I will get some pocket change.)

Now the only thing left to do is write some eye-catching,  attention-getting and money-pulling emails.

By the way, my friend Jason Better  just happened to write a post about this subject today. Go over and visit his blog and click on “3 Surprisingly Simple Ways To Write “Better” E-mails”

So, there you have them, the 3 mistakes to avoid if you are blogging for business.

To your success,

Ilka Flood

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