If you are in the network marketing or direct sales industry you’ve probably been told by your sponsor to establish your WHY, the reason you are doing whatever it is you are doing. You’ve got to have the desire. You’ve got to have passion. You’ve got to dream and you’ve got to believe you can do it. It is very important to find out what your WHY is, because there will be times when things get tough, when you get frustrated and discouraged. And if your WHY isn’t strong enough you might not have the drive to go through when things get rough.

A little while ago a heard the story about that dog sitting on the porch howling.

There was a salesman going door to door in that neighborhood and there were dogs on just about every front porch. They would all bark as the man walked by, but this one particular dog would just sit there whimpering and whining and howling like he was in some kind of pain. Everytime the man walked by that dog would be whining and howling. He couldn’t figure out why he wasn’t barking like all the othere dogs. So after a week or so he just couldn’t stand it any longer and he walked up to the porch and knocked on the door. An older gentleman came out and asked if he could help him. The man said, “Sir, there’s something wrong with your dog? Every time I come by he’s just moaning and groaning, whimpering and whining for an entire week. He should be barking like all the other dogs on the street, but all he does is just moaning and groaning. What’s wrong with him?” The owner said, “Well, he’s actually sitting on a nail. “  The man said, “Why is he sitting on a nail and why doesn’t he just get off?”  The owner replied, “Well, it just doesn’t hurt him bad enough.”

A lot of us get caught up in that situation. We’re sitting on a nail, but it doesn’t hurt bad enough. Our situation doesn’t make us uncomfortable enough to do something about it. To change things. But if our WHY is strong enough, if we really want it with every fiber of our being, it will move us off of that nail. Think about YOUR WHY. Better yet, write it down. Studies show that if we are just thinking about something, we have a 50/50 chance of accomplishing whatever we think about. However if we think about it and then write it down it jumps up to 75%. If we think about it, write it down and then tell somebody else that jumps up to 85%. Pretty powerful, huh? So make sure you write it down.

Why are you doing the business that you are doing?

_ Is it to pay off a car?
_ Pay off credit cards?
_ Buy a house?
_ Send your kids to college?
_ Bring your wife home to be with your children?
_ Quit your job?

If your reason is big enough, powerful enough it will move you off of that nail.